Test Lead 1

A leading organisation in Singapore is seeking a Digital Marketing Manager who will play a pivotal role in shaping and executing the online marketing strategy. This position offers you the chance to drive brand visibility, customer engagement, and revenue growth across all digital channels while collaborating with talented teams. You will be empowered to take ownership of campaign planning, performance optimisation, and cross-functional teamwork, ensuring your efforts have a measurable impact on business outcomes. The organisation values flexibility, professional development, and a supportive environment where your expertise will be recognised and nurtured. If you are passionate about digital marketing and eager to make a tangible difference, this is an exceptional opportunity to advance your career.

• Take charge of comprehensive digital marketing strategies that directly influence business success and customer engagement.
• Enjoy flexible working opportunities within a collaborative team environment that supports your professional growth and learning.
• Benefit from the chance to lead impactful initiatives, work with knowledgeable colleagues, and access ongoing training opportunities.

What you'll do:

As a Digital Marketing Manager based in Singapore, you will be entrusted with end-to-end responsibility for developing and executing robust online marketing strategies. Your day-to-day activities will involve managing multi-channel campaigns across search engines, social media platforms, display advertising networks, SEO projects, content creation initiatives, and email marketing programmes. You will use analytics tools extensively to monitor performance metrics, identify trends, and translate data into actionable recommendations that drive continuous improvement. Working collaboratively with creative teams, product managers, and sales professionals will be essential for aligning messaging and maximising campaign effectiveness. Additionally, you will oversee budget allocation for digital activities while maintaining strong relationships with external partners. Success in this role requires a blend of strategic thinking, hands-on execution skills, analytical acumen, and the ability to foster positive team dynamics.

• Develop and implement holistic digital marketing strategies that align closely with organisational objectives and deliver measurable results.
• Manage and optimise paid media campaigns across search engines, social platforms, and display networks to maximise reach and return on investment.
• Lead SEO initiatives as well as content marketing projects designed to boost organic traffic, enhance engagement, and strengthen brand presence.
• Oversee email marketing activities including audience segmentation, automation workflows, and detailed performance tracking for continuous improvement.
• Analyse campaign data using advanced analytics tools to extract actionable insights that inform future strategies and tactical adjustments.
• Efficiently manage marketing budgets by allocating resources wisely to ensure optimal spend across all digital channels.
• Collaborate closely with creative, product, and sales teams to ensure messaging consistency and alignment of campaigns with broader business goals.
• Stay informed about the latest trends in digital marketing, emerging tools, and platform updates to keep strategies current and effective.
• Manage relationships with external agencies and vendors when necessary to support campaign execution and innovation.

What you bring:

To excel as a Digital Marketing Manager in this organisation you will bring substantial experience in orchestrating successful digital campaigns across various platforms. Your background should include both strategic planning capabilities and practical execution skills within areas such as SEO optimisation, paid media management, content development initiatives, email automation processes and data-driven decision making. You are comfortable navigating analytics dashboards to extract insights that inform smarter investments of time and budget. Your interpersonal strengths enable you to collaborate effectively with diverse teams—creative professionals who craft compelling messages; product experts who understand market needs; sales colleagues who connect directly with customers—and external agencies who provide specialised support. Experience guiding junior team members or sharing knowledge is appreciated as it contributes positively to the communal culture. Familiarity with conversion rate optimisation methods or A/B testing adds further value by enhancing your ability to refine approaches based on evidence rather than intuition alone. Exposure to ecommerce operations or B2B contexts helps broaden your perspective but is not strictly required; what matters most is your commitment to responsible stewardship of resources combined with enthusiasm for ongoing learning.

• A bachelor’s degree in marketing, business or a related field demonstrating foundational knowledge relevant to the role.
• Proven experience as a Digital Marketing Manager or in a similar capacity where you have successfully led online campaigns from conception through execution.
• Comprehensive understanding of SEO principles, SEM tactics, paid social advertising techniques, email marketing best practices, and web analytics methodologies.
• Hands-on proficiency with industry-standard tools such as Google Analytics for data analysis; Google Ads for search engine marketing; Meta Ads Manager for social campaigns; plus familiarity with leading marketing automation platforms.
• Ability to interpret complex data sets accurately so you can identify meaningful trends and optimise campaign performance accordingly.
• Excellent project management abilities enabling you to coordinate multiple initiatives simultaneously while meeting deadlines efficiently.
• Outstanding communication skills that facilitate clear collaboration with internal teams as well as external partners or vendors.
• Experience mentoring junior marketers or supporting their professional development is highly valued but not mandatory.
• Familiarity with conversion rate optimisation (CRO) techniques along with A/B testing methodologies would be advantageous for refining campaign effectiveness.
• Background in ecommerce environments, SaaS solutions or B2B marketing sectors is considered beneficial but not essential; certifications in Google Ads, Meta or HubSpot are also desirable.

What sets this company apart:

This organisation stands out by fostering an inclusive workplace culture where collaboration is at the heart of every initiative. Employees benefit from flexible working opportunities that accommodate personal commitments alongside professional ambitions. The leadership team is dedicated to nurturing talent through generous training opportunities—ensuring everyone has access to resources needed for continual growth. You will find yourself surrounded by knowledgeable colleagues who share information openly so everyone can succeed together. The company’s approach emphasises shared achievement over individual competition: successes are celebrated collectively while challenges are addressed through mutual support. With a focus on impactful work rather than hierarchy or rigid structures, you’ll enjoy autonomy balanced by dependable guidance from experienced mentors. Professional development is prioritised through regular feedback sessions as well as access to industry events or certifications relevant to your interests. Above all else this employer values honesty integrity empathy—and strives daily to create an environment where every voice is heard respected appreciated regardless of background or tenure.

What's next:

If you are ready to shape the future of digital marketing within a supportive team environment we encourage you to take the next step in your career journey today!

Apply today by clicking on the link provided—submit your CV along with a brief summary highlighting digital campaigns you have led optimised so far.

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